Alef M.O.A. Nears Completion

Our fourth major design collaboration with Alef Bookstores, their new branch in Mall of Arabia, is coming to its final stages. After establishing their signature interior design theme in Mirghany, Zamalek, and Le Marche (Alex.) branches, the new branch in MOA (6th of October) adds several new ideas to the bookstore's I.D. theme. Besides the interior design of the branch, CONTRAST Design also fabricated the central light installation 'Pixel Cloud'. We will celebrate the initial opening of the branch next Friday the 30th of Sept. Join us for a special design tour of the branch and its features.

CONTRAST Designs in MAGAZ

CONTRAST Designs is featured in the new edition of MAGAZ magazine for August 2010 with their interior design for ALEF Bookstores - Mirghany Branch. For more info about this project check our previous post http://contrast-designs.blogspot.com/2009/07/alef-bookstores-nears-completion.html

Think Geometry

Alef Bookstores launched its second branch inside the campus of Ain Shams University college of law. The small book outlet, designed by CONTRAST Designs, is a continuation of the collaboration with alef bookstores team and an extension to the design ideas and concepts that distinguish alef.

In the ASU branch, we worked extensively with the idea of treating the space as a 3d geometrical volume. Axis of movement, lines of sight, and organization of display units all follow a clear geometrically balanced heirarchy.

Project: Alef Bookstores Ain Shams University
Client: Alef Bookstores
Construction Completed: December 2009
Team:
Kareem Hammouda
Mazin A.Karim
Tamer Nader
Marwa Gamal

Alef Bookstores nears completion

Alef Bookstores celebrated their soft opening last week in their first branch at 132 ElMerghany st, Heliopolis, Cairo, Egypt. Since February 2009 Contrast Studio has been working on the interior design concept and theme of the bookstore chain. This is only the first branch of the chain which will soon expand to cover many districts of Cairo battling against Diwan and el Shorouk bookstores.

Contrast would like to thank everybody who worked with them on this project, and contributed to its realization.